Developing a brand’s Tone of Voice is often framed as refining the way you write so you can “speak your customers’ language”.
I’m not convinced that’s right. To me, identifying, refining, and codifying your brand’s Tone of Voice is all about learning to speak your own language.
Make your brand unmistakable
Don’t leave your branding to chance
Do you give your written identity as much consideration as your visual identity?
They both position you uniquely, memorably, and relevantly in your market and to your customers.
With a strong, strategically designed Tone of Voice, you’ll rise above the background noise and stay front of mind. And ear.
“Joe was a dream to work with from start to finish. He took time to understand our brief and made it all come to life with his creativity!” Charlotte Lake Co-Founder of Project X
Your uniqueness is your competitive advantage
If branding was as simple as being appealing to your customers, every company in your category would be identical. Differentiation matters.
You chose your visual branding to stand out from the crowd. Because if you look like everyone else, nobody notices you.
But here’s the thing: if you sound like everybody else, nobody listens. A great Tone of Voice doubles down on your distinctiveness.
What does a Tone of Voice guide include?
It looks different depending on who you make it with, but that’s a boring cop-out of an answer.
Work with me and your Tone of Voice guide will include:
Rule of Three (the bare essentials)
Volume control (too loud, too quiet)
Sample social and email content
Best practice examples from other brands
Opportunities for distinction
Tone of Voice characteristics
Examples of best practice for your brand
FAQs and tips for each characteristic
Dos and Don’ts
How much does it cost to create a Tone of Voice guide?
Your guide comes with everything listed above as a minimum.
If you want anything additional, I’ll sort a bespoke quote for you.
Shall we get started?
What better way to begin a Tone of Voice project than a bit of written communication?
Email me at firstname.lastname@example.org and we’ll get the ball rolling.